When a new owner bought this food produce distribution company, he wanted to update its old blue checkerboard logo to something more fresh and modern. The new branding features organic shapes and more appetizing colors. Some of the branding works the old checkerboard logo into the new design to ease the transition and maintain brand recognition.
REBRAND: WEST CENTRAL PRODUCE
When a new owner bought this food produce distribution company, he wanted to update its old blue checkerboard logo to something more fresh and modern. The new branding features organic shapes and more appetizing colors. Some of the branding works the old checkerboard logo into the new design to ease the transition and maintain brand recognition.
REBRAND: WEST CENTRAL PRODUCE
When a new owner bought this food produce distribution company, he wanted to update its old blue checkerboard logo to something more fresh and modern. The new branding features organic shapes and more appetizing colors. Some of the branding works the old checkerboard logo into the new design to ease the transition and maintain brand recognition.
REBRAND: WEST CENTRAL PRODUCE
When a new owner bought this food produce distribution company, he wanted to update its old blue checkerboard logo to something more fresh and modern. The new branding features organic shapes and more appetizing colors. Some of the branding works the old checkerboard logo into the new design to ease the transition and maintain brand recognition.