E! Television gave Olympic swimmer, Ryan Lochte, a reality show. All marketing was based upon his being in a pool. However, tiled, Olympic sized pools are hard to find and expensive to rent, drain and refill. With the premiere date rapidly approaching, E! shot him against generic backgrounds. But without the pool, no one recognized him. We had a solution. We built a custom 3D pool, provided them multiple angles for comping, and did it all within a day and a half. Once art was approved, we delivered a 9K render large enough for outdoor graphics. In addition we separated elements like the ladder, tiles, reflections and shadow passes onto different layers so they had the flexibility to alter the art as needed for various advertising formats.
E! Television gave Olympic swimmer, Ryan Lochte, a reality show. All marketing was based upon his being in a pool. However, tiled, Olympic sized pools are hard to find and expensive to rent, drain and refill. With the premiere date rapidly approaching, E! shot him against generic backgrounds. But without the pool, no one recognized him. We had a solution. We built a custom 3D pool, provided them multiple angles for comping, and did it all within a day and a half. Once art was approved, we delivered a 9K render large enough for outdoor graphics. In addition we separated elements like the ladder, tiles, reflections and shadow passes onto different layers so they had the flexibility to alter the art as needed for various advertising formats.
E! Television gave Olympic swimmer, Ryan Lochte, a reality show. All marketing was based upon his being in a pool. However, tiled, Olympic sized pools are hard to find and expensive to rent, drain and refill. With the premiere date rapidly approaching, E! shot him against generic backgrounds. But without the pool, no one recognized him. We had a solution. We built a custom 3D pool, provided them multiple angles for comping, and did it all within a day and a half. Once art was approved, we delivered a 9K render large enough for outdoor graphics. In addition we separated elements like the ladder, tiles, reflections and shadow passes onto different layers so they had the flexibility to alter the art as needed for various advertising formats.
E! Television gave Olympic swimmer, Ryan Lochte, a reality show. All marketing was based upon his being in a pool. However, tiled, Olympic sized pools are hard to find and expensive to rent, drain and refill. With the premiere date rapidly approaching, E! shot him against generic backgrounds. But without the pool, no one recognized him. We had a solution. We built a custom 3D pool, provided them multiple angles for comping, and did it all within a day and a half. Once art was approved, we delivered a 9K render large enough for outdoor graphics. In addition we separated elements like the ladder, tiles, reflections and shadow passes onto different layers so they had the flexibility to alter the art as needed for various advertising formats.
E! Television gave Olympic swimmer, Ryan Lochte, a reality show. All marketing was based upon his being in a pool. However, tiled, Olympic sized pools are hard to find and expensive to rent, drain and refill. With the premiere date rapidly approaching, E! shot him against generic backgrounds. But without the pool, no one recognized him. We had a solution. We built a custom 3D pool, provided them multiple angles for comping, and did it all within a day and a half. Once art was approved, we delivered a 9K render large enough for outdoor graphics. In addition we separated elements like the ladder, tiles, reflections and shadow passes onto different layers so they had the flexibility to alter the art as needed for various advertising formats.
E! Television gave Olympic swimmer, Ryan Lochte, a reality show. All marketing was based upon his being in a pool. However, tiled, Olympic sized pools are hard to find and expensive to rent, drain and refill. With the premiere date rapidly approaching, E! shot him against generic backgrounds. But without the pool, no one recognized him. We had a solution. We built a custom 3D pool, provided them multiple angles for comping, and did it all within a day and a half. Once art was approved, we delivered a 9K render large enough for outdoor graphics. In addition we separated elements like the ladder, tiles, reflections and shadow passes onto different layers so they had the flexibility to alter the art as needed for various advertising formats.